Nike Dunk SB – Making of Nike Dunk SB

Nike Dunk SB – Making of Nike Dunks SB

Looking at the prospects of tapping into the skateboard shoes market after the resounding success of Nike Dunks, Nike introduced a new series tailor made for skateboarding sport because skateboard sneakers were used more informally than as sport wear. Nevertheless, Nike Dunks SB resembled their parent shoes in shape albeit with a few alterations.

Fundamental Features of Nike Dunks SB

Fundamentally, skateboarding demands a low center of gravity overall to balance which Nike did by adding Zoom Air insoles. The shoes had to address the strain on the foot calling for reliable cushioning even while maintaining thinnest of soles. The shoes were further augmented by adding fatter padding around ankles and additional tongues. As if this wasn’t enough, Nike ensured that there was no deficiency of material in the making of Nike Dunk SB.

When it came to constructing the shoes, Nike decided on going for double and/or triple stitching which is the standard in skateboarding circles, which again demanded stepping up designing from the original Nike Dunks.

Sneakerheads are more than prepared to do all that they can than just pay exorbitant prices for their favorite sneakers. To give you an idea, diehard fans of Nike Dunk SB will not hesitate to line up in front of stores for hours during releases, particularly limited editions, completely in disregard for time and weather, just to make sure that they are actually able buy a pair of Nike Dunk SB.

Transition from Basketball Shoes to Skateboarding Shoes

Nike began thinking of introducing a new line of shoes on the same lines as its popular Nike Dunks which was targeted at basketball players. Although dunks became popular with skateboarders it did not happen overnight. The transition from being a labeled basketball shoe line it became reasonably accepted with the riders before entering the skateboarding scene due to the stability it provided with low profile soles that enhanced their grounding performance. Nike immediately captured the trend and created a line of shoes specifically for skateboarders, to be called as the Nike Dunk SB.

Well, how does Nike Air Jordans, which are specifically made with the rigors of basketball game, fair amidst all these surprising events? To understand this, we may perhaps need to take a broader market view and understand the law of natural justice. Although there is a huge market for basketball sneakers out there, it couldn’t accommodate two brands in the same category, especially when they both came from the same stable. With Nike Air Jordans being the more established brand and the darling of basketball fraternity by then, stuck-on and the latest entrant, that is Nike Dunk SB, headed to find its place with skateboarders and riders which it did successfully. In the bargain, both Nike Air Jordans as well as Nike Dunk SB have won and for Nike, it is a win-win situation.

Even if you are not connected to sports of any sort, you will want to wear Nike Dunk SB just to look good and feel belonged.